SCRIPT: How Did the Film and TV Industry Change in the 2010s?


Original Script Draft Date

Jan 9, 2020


*Cracks open a Diet Coke*

SFX: Highlight/enhance cracking sound

SFX: Loud sipping noise

Happy 2020! 

CARD: Title Card 

SFX: Intro Music

A year that has never sounded real and still doesn’t. With the end of the decade, I decided to take a look at how the film and tv industry has changed over the last decade. Spoiler alert, it has changed a lot with Disney seemingly taking over the world, streaming services continuously on the rise, and media more diverse than it has ever been.

Make sure to like and subscribe! Leave a comment below with your favorite movie or tv show from the 2010s. 

SUPER: Twitter: @emma_piotrowski | Instagram: @emmapiotrowski

This past year has been a wild ride on this channel, lets take a quick look!

VIDEO: clips from one video

CARD: black screen

Wow! So many amazing videos this past year,  I look forward to many more in 2020. (aside) It’s not a high bar.

The 2010s were a decade of change not only in the world but in the lives of people in my age group. We graduated high school, and college, got our first real world jobs, and are trying to come to terms with the fact that the rising global warming crisis might destroy the world before we even get the chance to pay off our $100,000 college degrees. 

Thankfully, there has been an abundance of movies and tv shows throughout the decade to distract us from the existential crisis that comes with simply being alive. In this video, I am going to look back at how the film and tv industry has changed over the past decade, and what that means for the future of entertainment.

We started off 2010s with Avatar–

IMAGE: [POSTER] Avatar (2009)

–at #1 for two months, which was just surpassed this year as the highest grossing film of all time. 

IMAGE: [CHART] Box Office Chart

Despite the fact that no one remembers anything about the movie. 

IMAGE: [PHOTO] picture of a character from Avatar

I don’t know who this is. 

IMAGE: [PHOTO] another picture of a character from Avatar

Or this. 

I hardly remember the plot except for the fact that it sort of made colonialism seem like a good thing. 

In awards season 2010,–

IMAGE: [PHOTO] Mad Men and Modern Family Posters

–Mad Men and Modern Family won the Emmy’s and–

IMAGE: [PHOTO] The King’s Speech and Toy Story 3

–The King’s Speech and Toy Story 3 won at the Oscars. 

Despite these wins, the true “winners” of the decade were franchises, sequels, adaptations, and remakes. 


Franchises have been popular since the sequel boom in the 1980s, but the 2000s and the 2010s saw an uptick in demand and production. 

Book adaptations were especially popular in the late 2000s/early 2010s with–

IMAGE: [POSTER] Harry Potter, Twilight, Hunger Games, Fault in Our Stars 

–Harry Potter, Twilight, Hunger Games, and the Fault in Our Stars. 

While superhero movies began rising in popularity in the 2000s with the–

IMAGE: [POSTER] X-men, Spiderman, and Batman Begins 

–X-Men, Spiderman, and Batman franchises, the 2010s saw production of comic book movies skyrocket. 

IMAGE: [LOGO] Marvel 

IMAGE: [LOGO] Iron Man 2

Marvel dominated theaters in 2010s. Starting off with Iron Man 2 in 2010. The first Iron Man was released in 2008, but Iron Man 2 was the beginning of the marvel cinematic universe otherwise known as…

SFX: cash register 

IMAGE: [LOGO] Disney and Marvel 

IMAGE: [SCREENSHOT] Trades News Headline about purchase

Disney purchased marvel studios in 2009, but Iron Man 2 was still released through Paramount. It wasn’t until Avengers in 2012 that Disney began it’s reign. 

IMAGE: [POSTER] All movies in the MCU *slapped on screen*

Over 20 films and tv shows set within the MCU were released over the course of the decade, with– 

IMAGE: [POSTER] *Remove all posters except* Avengers: Endgame

–Avengers: Endgame bringing in enough ticket sales to surpass Avatar as the #1 block office movie of all time.

Disney was a very busy bee during the decade, also purchasing the other most profitable franchise of the decade, Star Wars. 

IMAGE: [LOGO] Star Wars

Disney purchased Lucasfilms in 2012–

IMAGE: [LOGO] Lucasfilm 

–and released its first Star Wars movie in 2015, reawakening the franchise from the lackluster prequels of the 2000s with–

IMAGE: [POSTER] The Force Awakens

The Force Awakens. 

The Star wars extended universe existed before with–

IMAGE: [POSTER] Clone Wars 

IMAGE: [PHOTO] assorted Star Wars books & comics

–TV shows, books, and movies, but Disney bumped it up with more movies–

IMAGE: [POSTER] Rogue One, Solo: A Star Wars Story

This time around, the end of the trilogy doesn’t mark the end of Star Wars, with more movies and TV shows always being announced.

Franchises have really moved blockbuster season to be year round. Back in the 70s, 80s, and 90s, blockbusters like–

IMAGE: [POSTER] Star Wars, Jaws, Back to the Future

–Star Wars, Jaws, and Back to the Future were saved for the summer. We saw adaption franchises like–

IMAGE: [POSTER] Harry Potter, Twilight, Hunger Games, Fault in Our Stars 

–Hunger games, Harry potter, and Twilight boasting blockbuster-esque turn out in march and november, two months that are normally reserved for dumping movies that studios don’t think will do well in march, and holiday and oscar-bait movies in november. After this switch, other studios hopped on, mostly out of the fact that there are only three months in the summer and there were a lot of franchise movies to be released. 

At the beginning of the decade, Disney shared the box office with other studios.

CHART: Box Office Releases 2010

In 2010, disney shared the top box office slots with paramount, sony, warners bros, and universal. 

CHART: Box Office Releases 2019

While in 2019, warner bros and universal still made the cut, disney was clearly top dog. 

Going forward, Disney has plans for releases essentially for the next decade. Movies and tv shows set in both the marvel cinematic universe and the star wars universe will continue to grace our screens until we grow tired of them, and while that might seem to be sooner than later, the numbers don’t lie, disney is still making a shit ton of money. And they won’t stop until the money does. 


Streaming marked the decade in the industry with–

IMAGE: [LOGO] Netflix, Hulu, Amazon 

–netflix, hulu, and amazon all launching their streaming service at the end of the 2000s, and began releasing original content in 2012 and 2013. Despite hulu and amazon starting their original content at the same time as netflix, netflix was the game changer in the original streaming content market, 

starting off with–

IMAGE: [POSTER] House of Cards

–House of Cards in February 2013, and followed by–

IMAGE: [POSTER] Orange is the New Black 

–Orange is the New Black in July 2013. Both made waves and were drawing viewers to purchase Netflix subscriptions. 

Through the rest of the decade we saw shows and movies released on streaming services win oscars and emmys, which not everyone was happy about. The growing popularity of streaming begged the question “what is film?” a question that pops up time and again. And while that is still being discussed, most companies have decided to jump onto the bandwagon anyway. 

IMAGE: [LOGO] CBS All Access, HBOGO, YouTubeTV, DC Universe,  Apple TV, Disney+

CBS all access in 2014, HBOGO in 2015, Youtube tv in 2017, DC Universe in 2018, Apple tv plus and disney plus both  in nov 2019. While writing the script for this video, I kept forgetting all of them and having to go back because there are just so many.

Now, instead of a handful of streaming services to choose from, we have an ever growing list.

IMAGE: [LOGO] Peacock Streaming

NBC has plans for their own streaming service, and there’s no doubt that other companies will jump on as well. 

We’ve reached a tipping point here. The idea behind streaming services was to cut out cable and the costs that go along with it. But now, if you want to access all of the great tv and movies these streaming services will be offering, it’ll require a steep dent in your bank account, 

SUPER: [TEXT] Netflix:  $12.99 | Hulu: $5.99 | Amazon: $12.99 | HboGo: $14.99 | Youtube Tv: $49.99 | DC Universe: $7.99 | Apple TV + : $5 | Disney + : $6.99

With all the services listed, it’d be about $116.93/month– 

SUPER: [TEXT] $116.93/month

–to watch everything or about $1,400/year. 

SUPER: [TEXT] $1,400/year

Thats a lot of money. Eventually, people are not going to want to add on more streaming services, and those original shows and movies will go unwatched, or people will turn to alternative methods like torrenting or visiting their local library.


The point of streaming was to make things easier, to put all of your favorite shows and movies into one place for convenience and affordability. But now, with the laundry list of streaming services that currently exist, and the guarantee that there are more on the way, it has done the opposite of its original goal.


We couldn’t talk about the 2010s in the industry without discussing diversity. There has always been a push for more diverse media, ever since the beginning of film itself with pre-code hollywood being a lot more open-minded about race, gender, and sexuality. In the decades since then, representation has been an uphill battle, with strides made as changes took place in the real world. 

The 2010s were no different. 

IMAGE: [POSTER] Modern Family 

Modern family winning the emmy in 2010 for best comedy displayed a shift in american culture. Since 2010, we saw the rise of the–

IMAGE: [PHOTO] #MeToo Founder, BLM Protests

IMAGE: [NEWS ARTICLE] Marriage Equality Legalized

–#MeToo and Black Lives Matter movements, and marriage equality was legalized, and in our media, we have seen and increased representation of those groups. All straight, white, male casts are beginning to be a thing of the past, but that is not just because of the people in charge in the industry, but because of viewers’ voices. 

Social media has become a part of our daily lives in the 2010s. While popular social media sites existed before the 2010s, they didn’t have the cultural significance they do now. Now more than ever, viewers and content creators have a direct line, and for better or worse, viewers use that line to air out their grievances, ask questions, and complain. 

But most importantly, it keeps the creators of film and tv in check. There is no excuse for casual racism, sexism, or homophobia in media anymore. We have made discussions that were once silenced trending on these platforms, and now, there’s no choice but to listen. 

Only so much can be done just tweeting at writers and executives, there needs to be a change behind the cameras as well as on screen. Studio offices and writer’s rooms are still predominantly straight, white, male, and it shows. Diverse tv and movies always seem to be better when the creators behind it are equally diverse. 

Moving forward; in the 2020s i’d like to see more diversity in media, in terms of representation and in the studios releasing the content. We got so bogged down with franchises, sequels, and remakes in 2010s, and I’m ready to see new ideas from new diverse filmmakers. If studios spent more time on fresh new ideas instead of making star wars episode 24, we could see a big shift it the media we consume, for the better. 

Independent studios are also still creating interesting new content, as we saw this year with movies like–

IMAGE: [POSTER] Booksmart, Fast Color, Little Woods

–Booksmart, Fast Color, and Little Woods. Audiences want new content, it just has to be marketing properly, and most studios are too focused on Avengers 15 to put money anywhere else.

SFX: Outro Music

Thank you for watching! 



GRAPHIC: arrows pointing to subscribe button

Be sure to like this video and put in the comments below what you would like to see in movies and tv in the 2020s.

CARD: End Card

%d bloggers like this: